Without marketing, your product or service will not sell. The more people know about your product, the more sales you will make. However, making a product go viral takes a lot of creativity and effort.
So, what makes a product go viral?
One of the things is virality within the product itself. A viral product evokes emotions in the buyer, positive emotions. A report by Semrush indicates that product ads that awe viewers are the most popular (25% more). Those that make people laugh are 17% more popular, while those that amuse are 15% more popular. If you want your product to go viral, make an ad campaign charged with the right emotions. Here are five tips for making a product go viral:
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Show Your Product’s Value
There is more to ad campaigns than reaching a big audience. If the campaign fails to demonstrate your product’s value to consumers, you won’t make any sales. When creating an ad campaign, you should capture the unique selling points of your product in a way that evokes emotions in the viewer. Use fun and engaging strategies to get viewers to watch or read the marketing content. For instance, you can use trending memes to drive a message home about what your product offers.
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Invest in Your Social Media Following
Social media can help make your product go viral. The likes, shares, reposts, hashtags, views, and tags will help your product reach as many people as possible. Use effective strategies to build a social media following. For instance, if you operate a car dealership, have a car stock image library to attract as many car lovers as possible. Other ways to grow your social media following include:
- Creating challenges and online contests
- Posting unique and fun content
- Engaging with followers in the comment section,
- Going live or hosting a Q & A sessions
- Using hashtags
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Create a Buzz
You need to create a buzz around your product to make it go viral. The buzz can come from a humorous tagline, facial expression, dance, or any other action. For instance, by using the tagline “Is Pepsi OK?” and famous people, Pepsi’s video went viral, garnering over 100,000 views online. The secret is being creative and developing something that people will like to see, share, repost, and discuss.
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Use User-Generated Content
Apple’s “Shot on iPhone” challenge resulted in one of the most viral and successful ad campaigns, thanks to the company leveraging user-generated content (UGC). Apple asked users to post photos and videos shot on iPhone and use the hashtag #ShotoniPhone for a chance to get featured on billboards, the company’s website, or its retail stores.
Using this low-cost and creative marketing strategy, Apple went viral and garnered over 15 million posts. It also boosted its product sales. Draw inspiration from the company and collaborate with your followers to share UGC content.
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Consider Influencer Marketing
Influencer marketing has gained traction with the rise of social media platforms like Instagram, Snapchat, and TikTok. Statistics show that 49% of consumers hold influencer recommendations in high regard. If you can get an influencer to create a unique and exciting ad campaign, the better. Social media users are likely to view, like, and repost a video of their favorite star doing a funny, humorous, or surprising thing in a video.
Which of these tips will you implement first?